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Car seats are about to be in the national spotlight as the week of September 13–19 is Child Passenger Safety Week.
Parents who purchase their child's car seat from a Brixy member store—a trade association for independent juvenile retailers in the United States—have access to a Britax premium car seat line featuring the ClickTight installation system and an exclusive fashion for Brixy stores. The Boulevard ClickTight convertible and the Frontier ClickTight harness-2-booster will be available at select Brixy stores while supplies last.
These two car seats ensure that everyone can get a tight installation with just a click. Open the ClickTight, buckle the seat belt across and click the seat shut. From rear-facing newborns to booster-seated tweens, Britax offers safety technologies like ClickTight and SafeCell impact protection.
"According to the National Highway Traffic Safety Administration, three out of four children are either not securely fastened in their car seats or are in a car seat that is not properly secured to the vehicle," says Jill Cartwright, executive director of Brixy. "Britax aims to ensure parents can properly install their child's car seat every time, in every vehicle, using the ClickTight installation system." Brixy stores are rolling out the Britax ClickTight car seats in the exclusive Dylan pattern throughout September. Both limited-edition styles boast plush foam padding and soft-to-the-touch fabrics for premium comfort in unisex color combinations.
Parents-to-be have an abundance of options when shopping for cribs, strollers and diaper bags. Brixy, a trade association for independent juvenile retailers, believes the old-fashioned method of walking into the neighborhood baby store is still the best bet for setting up the nest for a new baby. Brixy-affiliated stores offer the consumer personalized, expert attention that can never be duplicated from an online site or big chain outlet. Now 2 years old, the 280-store strong association has hired KidStuff Public Relations to spread the word that help for new parents awaits them, right in their region.
As parents-to-be get ready for the newest family member, they need to acquire baby furniture, tiny clothes, must-have gear and a long list that begins with diapers and wipes. Where to start? KidStuff Public Relations, experts in spreading the word among traditional consumer press and social media that targets moms, will work in tandem with association shopkeepers to start the conversation, "what to expect when expecting."
"Everyone has an opinion on what products you should buy," acknowledges Jill Cartwright, Brixy's executive director, "from your mom, to your best friend, to the stranger you meet while waiting in the checkout line at the grocery store. Our stores are here to help you to filter all of the options out there and find what products will work best for you and your baby. Plus, by buying from a Brixy store, you can feel good about supporting a local store and have confidence that you're getting the same or lower prices as you would in a big-box store. By coming together into one organization, Brixy stores are able to negotiate discounts just like national chains and websites plus offer exclusive products."
"As the publicist to toy manufacturers, juvenile gear and specialty gifts and clothing for over 20 years," explained Lisa Orman, President of KidStuff Public Relations, "I know that Brixy retailers truly care about their customers."
KidStuff PR will prep materials for Brixy to distribute to its members at the All Baby and Child Spring Educational Conference next month in Las Vegas, NV. Local, regional and national exposure will be just one of the promotional benefits of being a Brixy store.
