posted by Mary Gerlach
Stylesight is a trend forecasting firm, and its children's editor Khalym Schell was kind enough to provide our readers with her insights into apparel trend for lil' ones for spring 2010. Here are her thoughts:
For Spring 2010, pattern play and juxtaposition of contrasting elements are strong messages seen throughout all collections, along with the use of impactful color stories to update long-wearing basics. In a season where every penny counts, manufacturers can keep prices down by updating simple basics with bold color combos, print mixing and witty styling. Many brands are cutting costs with unisex collections, which just so happens to be on trend for Spring 2010 with the influx of bright unisex hues and tomboy looks for girls.
Thrifty consumers are also more style savvy, and what used to be a traditional summer items can be worn year round with seasonless colors, sturdy cottons, layered knits, and the right legwear. On the runway designers drew inspiration from various eras to create Spring 10 collections: top themes of the season were flea market, anchors away, rave scene and garden party.
Flea Market - Bohemian styling with eclectic pattern mixing and ethnic touches. Relaxed layers of casual and tailored silhouettes, in a mix of floral and ethnic motifs.
Anchors Away - Fresh takes on summer country club dressing with nautical influences. Sailor stripes, tonal plaids and narrative prints were mixed and matched in a classic red, white and blue story.
Rave Scene - A mix of '80s pop and rave culture influence intense colors and punk-y silhouettes. Exploding graphics for tees come in graphic black and white combinations with shots of fluorescents. Black denim gives it a rocker edge.
Garden Party (just for girls) – Tea parties and flower gardens inspire cake-like dresses and tutus with sweet details. Lace gloves and nylon leggings give confection-like shapes an '80s party girl edge
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I like the idea of unisex patterns. So much for girls revolves around pink and blue for boys. Aside from helping manufacturers (and retailers) minimize risk in terms of carrying excess inventory, another selling feature to parents is that the item won't need to be donated or set aside if they have another child of an opposite sex (although some parents will buy for new clothes for another child, it's still a great selling feature for parents trying to save money on clothing!).
ReplyDelete-Megy Karydes
Karydes Consuling
www.KarydesConsulting.com