ASTRA'S Marketplace Booth 751 to Reveal Project Runway for Elf Design

It won't exactly be Christmas in July but visitors to this summer's ASTRA Marketplace will be in the holiday spirit after visiting 
Elf Magic's festive Booth 751 because the Elves have outdone themselves. Or shall we say, outfitted themselves. The top designs from this year's Elf School of Fashion and Design will be on full display for retailers and sales reps to ooooh and aaaah. Look for a dozen new Elfits and accessories to mix and match, then hang up in the Elf Magic Claus-et.


The Elf wardrobe of traditional red and green has been refreshed in the past few years and the 2012 Forever Elf Fashion Collection is as charming as ever! The "Ready To Romp" Elfit is actually 6 pieces -- blue jeans, white turtle neck, red fleece vest with signature embroidered snowflake, cowboy boots, a reversible scarf and hat that features a button hole stitched slit for easy scarf ties.


The 2012 Forever Elf Fashion collection was designed with the most fashion- conscious Elves in mind. The Elves have added new designs with pieces that can now be mixed and matched. Children will now have fun creating some "Mix 'N Magic"! Over 50 different Elfits can now be created from all of the pieces in the Forever Elf Fashion Collection. The "Daisy Patch" dress with lime green leggings and the adorable "Everything Posh" 8-piece ensemble have been added to the collection. Gorgeous! Elf fashion designers thought of every detail to cover their full 10" bodies from head to toe. For Elf fashionistas, the designers even added "Jingle Bell Jammies," a new bright yellow polka dotted night shirt with matching slippers, making Elf Magic Elves the most stylish at any sleepover!


But it's not just the Elves that get fashion forward looks. Reindeer jealous of Rudolph's shiny red nose can now add a splash of color as well with Elf Magic's new four-piece "Reindeer Round Up" ensemble to enhance the four-legged stars of the Christmas season. Dress 'em in a colorful jester hat -- like the joker in the Elf Magic deck of playing cards. Or add a red, white and green mail pouch to deliver important letters to Santa. For the coldest of days, put on the white fur blanket and add the matching bright red halter and reins. Just like the new Elfit collection, these items can also be mixed and matched as well. Santa will be so pleased to see his crew looking extra snazzy!