pello Expands to More Than 200 Retailers Nationwide

In less than 2 years, Ohio entrepreneur Cindy Perry has expanded pello, her patented line of ultra-plush baby floor pillows, from a hobby created out of her home to a must-have baby gear product featured by the premier fashion retailer Nordstrom.com, and more than 200 retails shops across the country. This month, Nordstrom began selling six different styles of pello to its online customers. Known for selling fashion-forward, high quality products, Nordtrom's goals are aligning with pello. While Perry initially hand-made each pello out of her home, she quickly needed to identify a manufacturer as the number of retail outlets wanting to sell pello multiplied. In addition to Nordstrom.com, pello is sold at more than 200 gift and baby shops and boutiques in 37 states and 2 countries. The pello has been featured in Earnshaw Magazine's 2014 Ultimate Gear Guide for babies. Earnshaw's is the pre-eminent media resource serving the children and baby market and reaches roughly 13,000 executives in apparel, juvenile products and gift industries. pello has also been featured in Pregnancy Magazine and Baby and Kids and was selected as a Top Baby Gear item for 2013 by coolmompicks.com. The pello features a distinct, donut-shaped floor pillow with raised edges, ultra-soft plush fabric and a soft padded center that benefits a child at all stages of development.