Wednesday, June 10, 2015

CJ Products Expands Teenage Mutant Ninja Turtles Licensing Agreement with New Pillow Pets

CJ Products, the creators of the popular Pillow Pets foldable plush, has recently announced the expansion of its licensing agreement with Nickelodeon Consumer Products to include Teenage Mutant Ninja Turtles Pillow Pets plush products.

The company previously created illuminating Dream Lites of the popular heroes in a half shell. The new licensing agreement will extend the line to include 18-inch foldable plush toys of Raphael, Leonardo, Michelangelo and Donatello. Considered one of the most popular kids television programs of the 1980s, Teenage Mutant Ninja Turtles first debuted as a successful comic book series and then became a hit animated television show, a live-action television series and later spawned four blockbuster theatrical releases. Since its launch in 2012, Nickelodeon's all-new CG-animated version has re-energized the iconic characters of this popular franchise. "The Teenage Mutant Ninja Turtles fan base continues to grow with the recent live-action feature film and Nickelodeon's hit animated television series," says Jennifer Telfer, CEO of Pillow Pets. "We are excited to foster this relationship and turn these iconic half-shell heroes into cuddly plush [toys]."

Teenage Mutant Ninja Turtles Pillow Pets will be available summer of 2015.

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