BABYBJÖRN Enters New Baby Category with Summer Launch of Versatile Diaper Bag

Swedish baby product manufacturer, BABYBJÖRN is entering a new category of baby products with its newest innovation for families: Diaper Bag SoFo. Due to launch this fall, Diaper Bag SoFo is a versatile, gender-neutral carry-all intended to help new parents stay organized and stylish while on the go. Named after one of Stockholm's trendiest neighborhoods, Diaper Bag SoFo offers the versatility of being carried as a tote or worn as a messenger bag or backpack. 

The bag's main compartment is complemented by 13 pockets of varying sizes with several magnetic closures for easy access. The bag will be offered in a sophisticated gray fabric with a light purple lining for a sophisticated