Friday, April 30, 2010

Talcott, ABC Establish Two-Year Show Daily Partnership

For the second consecutive year, All Baby and Child Inc., organizer of the annual ABC Kids Expo, selected Baby & Kids magazine, published by Talcott Publishing, to produce the Official ABC Show Dailies. Additionally, both parties will produce the publications for the 2011 Expo.

“We’re delighted to work with ABC again,” Publisher Daniel von Rabenau says. “ABC is one of the largest supporters of the juvenile-product industry, and we’re proud to partner with such a noteworthy group.” Von Rabenau adds that each Show Daily represents an important opportunity for manufacturers and designers to draw attention to their new collections and product launches during the ABC Kids Expo.

The editorial content of each Show Daily will be developed by Associate Editor Mary Gerlach, von Rabenau adds. “Everyone at Talcott is proud of the work the editors did last year," he says, "and we’ve already discussed what we’ll do this year to make our 2010 show coverage better.”

“After last year’s show, I knew we’d have to create digital magazines and incorporate more exhibitor video in the online issues,” Gerlach says. Future editorial plans include creating exhibitor market guides, which Baby & Kids will e-mail retailers before the show to help them plan their buying, more specialized content for independent retailers and expanded coverage of networking and social events.

Exhibitors interested in advertising in the Official ABC Show Dailies should contact their Baby & Kids sales rep for prices and special advertising offers.

The ABC Kids Expo will be held October 10-13 at the Las Vegas Convention Center. For more information, visit For additional information about Baby & Kids, visit