In the second part of our series, Baby & Kids checks in with Angel Dear, which specializes in producing gift items for infants.
Baby & Kids: What’s the history behind Angel Dear? What’s the goal/mission of the company?
Kimberly Perrin: Angel Dear has been providing unique gifts for babies for the past decade. We started with our now famous blankie, which had become a staple. It’s the go-to product for a newborn gift.
B&K: How can gift retailers start branching out to include juvenile products? Why is it important for them to do so?
KP: Even in a down market, people will always buy a gift for a baby. It makes good business sense for gift stores to include infant gift products. Along with our blankies, rattles and pillows, we sell newborn gift sets that include a gown/hat and an accessory packaged in an adorable gift ready, reusable box. It’s perfect for baby showers.
B&K: What trends are you seeing in the realm of children’s gifts?
KP: Angel Dear focuses on infants. We stay true to what’s best and beautiful for baby, avoiding flash-in-the-pan trends. I would characterize Angel Dear products as modern heirlooms.
B&K: What products/categories are you working on for the future?
KP: We are always adding new product, such as our recent addition of Monster Blankies and Sweater Knit Cotton Stuffies.
Image courtesy Angel Dear.