Juvenile-product retailers have gotten lucky of late as more and more trade shows pop up with sections devoted specifically to products for babies, children and their parents.
During the last New York International Gift Fair, show organizers announced their Focus Forward 2013 strategic plan, which sees the reorganization of NYIGF as the Javits Convention Center changes too. One of the first steps of Focus Forward 2013 is the new Baby & Child division. Cross merchandising children’s every day products with gift merchandise is the industry standard now, so it’s worth a trip to New York to find new diaper bags, furniture and layette alongside plush toys, books, footwear and anything else you can imagine.
Elsewhere in New York City, you’ll find a similar concept now in its second go round at 7 W New York. The NYC Baby& Kids Fair, which runs August 16-18 at 7 W 34th Street, presents temporary exhibitors with children’s products and parenting aides. And I’ll be there too! I moderate the Product Profiles speed-selling seminar and buyers lunch on Tuesday, August 17 at 1 p.m.
Here’s a little teaser from the NYIGF to whet your appetite.