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Wednesday, January 5, 2011
Toy Industry Association Launches Social Game
The Toy Industry Association has announced the launch of its virtual and social board game, called Play Happens, for Toy Fair attendees. During this year’s Toy Fair, which takes place February 13 through 16, participants are encouraged to check in via their smart phones at several locations through Manhattan. Each location earns a differing amount of points for the players on a virtual game point. Locations will include various tourist sights, neighborhoods, restaurants, entertainment venues and events.
The winners will receive a weekend for two in New York City over New Year’s Eve. The package includes airfare, lodging at the Marriott Marquis Hotel at Times