Trend Lab LLC and Iconix Brand Group Inc. will collaborate through a license agreement to launch a Waverly by Trend Lab infant and toddler product line. The line will include crib and toddler bedding, coordinating room décor, gift items and diaper bags. The Waverly by Trend Lab collections will be unveiled at the 2013 ABC Kids Expo in Las Vegas, NV and will be sold to mid-tier retailers, department and specialty stores, and select e-tailers by early 2014.
The Waverly by Trend Lab product assortment will be moderately priced and will combine Trend Lab’s stylish, contemporary designs with Waverly’s iconic lifestyle patterns and textiles. Trend Lab and Iconix Brand Group are thrilled to bring the renowned Waverly brand into the nursery with this joint venture. The venture combines Waverly’s wonderful patterns and extensive brand recognition with Trend Lab’s industry knowledge, sophisticated design strategy, and desire to bring trend-right nursery décor to today’s mom.