Wednesday, April 9, 2014

This year's ToyFest West let it ride in Las Vegas at the South Point Hotel, Casino & Spa

Building on the enthusiasm for the new locale, this year's ToyFest West show was a win-win in all the categories –attendance, number of products, vendors being shown and ultimately, the number of dollars being written at the show. All of the lines were written, and reps were successful in sharing new products, as well as lines recently picked up in New York. Sales increased significantly for a multitude of companies. Having not attended the show in years, Teri Soelter of Teri's Toybox in Edmonds, WA, was excited about the move to Las Vegas and is considering the idea of skipping New York in the future in order to attend ToyFest West annually. "It is easy to get to from Seattle, not having to worry about bad weather flying in and out. I saw product that I missed in New York, and dealing with my local rep groups was a real plus."

One of the things that set this show apart from any other toy show in the country is camaraderie, especially at the annual Gala and Game Night. Many business owners say they appreciate the built in social events and getting to spend time with a variety of industry people. "It is a great way to learn how the industry is changing and growing, hear about product successes at other stores, and really just enjoy all the great people. And Game Night is the perfect way for me to learn about the games I will be selling in my store this year. The information I received is what my customers want to know," says Dana Chavez, owner of The Wonder Emporium in La Habra, CA.

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