Wednesday, September 2, 2015

Toy Industry Association's Fall Toy Preview to Remain at Dallas Market Center through 2018

The Toy Industry Association (TIA) Executive Committee and Board has announced that Fall Toy Preview, the toy industry's singular fourth-quarter preview event, will stay in Dallas through 2018, taking place on the following dates: September 27-29, 2016; September 26-28, 2017; and September 25-27, 2018.

"After gathering participant feedback and holding extensive discussions about the pros and cons of various alternative locations, we are pleased to announce that we have recommitted to the Dallas Market Center for the next three years," says Steve Pasierb, TIA president and CEO. "For the last decade, Fall Toy Preview has worked tremendously well for many in the toy industry. We look forward to further strengthening and enhancing the marketplace as we continue to incorporate business, networking and educational opportunities to benefit attendees who flock to the show from around the globe."

TIA's Trade Show Committee, made up of a range of member company types and sizes, conducted a 10-year review of Fall Toy Preview to determine whether the event's current timing, location and strategy position the show for both short- and long-term success. Alternate sites, date options, rental fees and ancillary costs were explored before it was determined that either Dallas or Los Angeles would be the best fit for the show. Because LA posed several challenges, including a lack of available venues for 2016 and 2017, the Trade Show Committee submitted a consensus proposal to keep the fall marketplace in Dallas through 2018. The proposal was recently approved by TIA's Executive Committee and Board.

Fall Toy Preview 2015 will bring together hundreds of buyers from mass, mid-tier and specialty retail outlets who rely on the show to jumpstart fourth quarter planning and negotiate customized products and exclusive lines months in advance of in-store delivery. Nearly 350 toymakers, many with open booths or display areas, will showcase new and beloved brands that will drive holiday '16 toy sales. Fall Toy Preview will take place October 6-8, 2015 at the Dallas Market Center. Buyers, trade guests and exhibitors may register for Fall Toy Preview online.

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