Wednesday, August 24, 2016

GUND campaign donates 1,000 plush toys to kids in need

GUND has announced that its #HowDoYouHug charitable campaign reached its 10th milestone on August 3. According to the campaign's website, the goal is to transform expressions of love into real-world comfort for children in need. The social media driven campaign represents 20,099 "hugs" that have been shared via Facebook, Twitter and Tumblr. In addition, 1,000 plush toys have also been donated to children in need at Lucille Packard Children's Hospital, Starlight Children's Foundation, Our House Grief Support Center and Comfy Cozy's For Chemo.

"It's been an amazing opportunity to partner with organizations that help so many children in need," said Sally Drewes, vice president of marketing. "We're looking forward to sponsoring even more charitable programs in the future."

For more information, visit howdoyouhug.org.

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