Wednesday, November 3, 2010

ASTRA Announces 2011 Marketplace & Academy Themes And Dates

The American Specialty Toy Retailing Association (ASTRA) has announced that the theme of its 2011 Marketplace & Academy is “Soak Up the Sunshine. Dive into the Deals.” The event will take place in Anaheim, California from June 19- 22, 2011.

“ASTRA conventions are known for being both fun and hugely effective events for transacting business,” notes Kathleen McHugh, President of the American Specialty Toy Retailing Association. “Our theme reflects the upbeat, family-friendly atmosphere that you can’t help but enjoy in Anaheim, even while those attending will be getting terrific show-only deals on the products they need for a profitable fourth quarter. Anaheim 2011 will be where play meets business for anyone interested in specialty toys.”

With more than 1000 members, the American Specialty Toy Retailing Association (ASTRA) is the largest association for companies in the toy and children’s products arenas. ASTRA and its member companies promote the growth of the toy industry by delivering products that serve children’s best interests. For more information, visit

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