Disney Consumer Products (DCP) has unveiled new toys inspired by the most anticipated movie releases of the summer: "Marvel's The Avengers," Disney Pixar's "Brave" and Sony Pictures' "The Amazing Spider-Man." This exciting product assortment features dolls, action figures, costumes and role play toys inspired by favorite Marvel Super Heroes and Disney Pixar's newest heroine, the bold and adventurous Merida.
Opening in theaters May 4, Marvel Studios presents "Marvel's The Avengers"—the Super Hero team-up of a lifetime featuring iconic Marvel Super Heroes: Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. On July 4, Sony Pictures' "The Amazing Spider-Man," based on the Marvel comic book, opens in theaters nationwide.
On June 22, Disney Pixar introduces a dynamic new heroine, Merida, in "Brave." The film is a grand adventure set in ancient Scotland and is filled with heart, memorable characters and signature Pixar humor that audiences of all ages will enjoy. Three hot summer toys destined to be big hits with kids and fans were recently recognized as summer "must-haves" on Time to Play magazine's "Most Wanted Summer Toys" list: the Merida Fashion Play Doll by Mattel, Merida Toddler Doll by Tollytots and "The Amazing Spider-Man" Electronic Figure by Hasbro.