Safari Ltd, a manufacturer and worldwide distributor of museum-quality, educational toys, has lowered the suggested age for more than 60 figures in its Incredible Creatures collection.
Select figures previously suggested for ages 3 years and older are now suitable for ages 18 months and up, including the bearded dragon, flying fish, panda baby, moray eel, frilled lizard, sea turtle, 2014 piglet and many more.
The new, lower age recommendation breaks Safari Ltd into the baby market for the first time in the company's history.
"We've considered retesting our products for lower age recommendations for quite some time," said Safari Ltd President Alexandre Pariente. "We are confident that Safari Ltd will assume a lasting, impactful presence in this new market."