Wednesday, March 18, 2015

Kind + Jugend confers Kids Design Award 2015

For the second time, Kind + Jugend, which takes place September 10-13, 2015, is distinguishing outstanding designs in the children's outfitting and furniture sector with the Kids Design Award. The international competition consists of ten best entries selected by the board of trustees in advance, and will be showcased at the trade fair in a special exhibition zone. During Kind + Jugend, a jury will present the best design from among the exhibited concepts with the Kids Design Award. In addition to the Award winner, project sponsors from the industry sector will examine which of the prototypes are suitable for development through to market launch and will accompany the designers throughout the subsequent development process.

After the introduction of the Kids Design Award, Kind + Jugend now covers the entire product development chain. The concept and prototype phase (Kids Design Award) is followed by the presentation of products ready for market launch in the Design Park of Kind + Jugend. The next stage is covered by the trade fair section, Young Innovative Companies, which is supported by the Federal Ministry for Economic Affairs and Energy (BMWi), the aim of which is to enable the start-up companies who have developed marketable products access to the market at favorably-priced trade fair conditions. Already established companies, on the other hand, can enter their new products and further developments to the renowned Kind + Jugend Innovations Award. Kind + Jugend also takes the opinions of the international consumers into account in the form of the Consumer Award that was introduced in 2014. In country-specific online voting, parents select the best products, which are presented to the international buyers and specialized dealers on a special exhibition area at the trade fair - a good barometer for tapping into new markets.

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