Wednesday, March 25, 2015

Playtime New York Closes Successful 10th Anniversary Edition

From February 28-March 2, New York City hosted the last stop of the winter season for the Playtime trade shows. Nearly 1,820 professional visitors made it to Playtime New York, a rise of 10 percent from last season. Taking the pulse of the latest trends in the children's universe, buyers and media discovered the exhibitors' newest trends for Fall and Winter 2015/16 in an inspiring and relaxing work environment. All the best of the children's universe was brought together across two levels for a beautiful selection of nearly 120 collections. Though certain brands have now become regulars at the fair, 40 percent were participating in the show for the first time, thereby constituting a complete and dynamic offer. Composed of a majority of American brands (53 percent), it was nonetheless clear that the proportion of international brands at the fair (coming from Spain, France, Italy, Taiwan, Singapore, Hong Kong, and Malaysia) had risen slightly, reflecting the attractiveness of Playtime New York for those international brands targeting the American market.

Playtime also shared some constructive propositions, in this case on Monday, March 2 in collaboration with its partner, Earnshaw's, during a conference organized around the theme of 'The emergence of a new generation of ultra-connected consumers.' This is a strong trend running through society that can even be seen in the way professionals are adopting new work methods. Playologie, the online trade fair created by the organizers of Playtime, was there to present its services and help professionals integrate the sector's latest changes.

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