Monday, June 22, 2015

LIMA Award Winners Announced

The International Licensing Industry Merchandiser's Association (LIMA) is a trade organization for the global licensing industry. This year's Licensing Expo was held at the Mandalay Bay Convention Center in Las Vegas, where a number of children's beloved programs took home awards. "We're delighted to recognize the huge impact that all of our award winners have had in the marketplace, including Frozen as 2014's top success story," says LIMA President Charles Riotto. "These achievements underscore the high caliber of today's licensing initiatives and the significance of licensed properties and brands throughout the world."

The 2015 award winners are:

Celebrity or Music Program – One Direction, Modest Management/Global Merchandising Services Ltd. 
Character or Toy Brand Program – My Little Pony, Hasbro 
Character or Toy Brand Licensee: Hard Goods – LAFOOD, Sesame Street healthy food
Character or Toy Brand Licensee: Soft Goods – Under Armour, Captain America collection
Film, Television, or Entertainment (Animated) Program – Disney's Frozen, The Walt Disney Company/Disney Consumer Products 
Film, Television, or Entertainment (Animated) Licensee
: Hard Goods – (tie) JAKKS Pacific, Disney's Frozen/Snow Glow Elsa doll; Playmates Toys, Teenage Mutant Ninja Turtles product line
Film, Television, or Entertainment (Animated) Licensee: Soft Goods – Havaianas, Despicable Me flip flops
Lifestyle: Art, Design or Fashion Program – The Very Hungry Caterpillar/The World of Eric Carle, Eric Carle Studio/The Joester Loria Group
Location-Based or Experiential Initiative – The Wizarding World of Harry Potter, Warner Bros. Consumer Products
Overall Best Licensed Program – Disney's Frozen, The Walt Disney Company/Disney Consumer Products

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